pixelseo
What is SEO?
There millions of searches on the web daily, people are looking for anything from products and services to news and information. If a website cannot be found using a search engine, then it’s likely never to be found by a potential customer. SEO reduces the possibility of this happening.
It’s also possible by some small miracle, that some websites are so popular they don’t need SEO. However even the Yahoo’s, Youtube’s and Microsoft’s of the world use SEO to further improve their searchability.
Why do it?
Without it, it’s likely that a website presence will go unfound on the Web. People are using the web to find products or services.
If you’ve ever searched for something on the Web, you would have clicked on the nearest to the top of your search results. As you scrolled through pages of results you grew frustrated that what you were looking for was not available.
With SEO, the primary goal is to allow users to find exactly what they’re looking for within the first page or results.
What we do.
Pixel review and plan SEO strategy based on the product, service or information that a business wants found. We think in terms of a business and as an end user, who wants to find what they’re looking for,
We can help you with:
- SEO Review & Strategy
- Alt & Meta Tagging
- Keyword Analysis
- Page Titling
- Navigation Design
- Copywriting
- Content Building
- Page Optimisation
- Link Exchanging
- Directory Listings
- Search Engine Marketing / Pay Per Click
- Metrics / Statistics
Measurable results
Results are seen within the first few months of SEO activity. Dependant on your businesses objectives, this may be increased traffic, improved sales leads or even membership database growth. Monthly performance and optimisation reviews ensure that your website is making the best use of its SEO techniques and SEM / Pay Per Click budget.
Search Engine Marketing & Pay Per Click
Businesses who are serious about generating more traffic use SEM & PPC in addition to SEO. These are paid listings, which appear in high visibility areas of the users search results. Paid listings can be targeted to specific key terms and words in relation to your product or service. The aim with SEM is to reduce click wastage and minimise media spend while increasing traffic. Following SEO, SEM & PPC are the best step forward in an online marketing strategy.
Investment
We recommend an investment of no less than 6 months to ensure that your website gains maximum traction across all search engines. Costs are broken down into ongoing monthly fees for SEO / SEM management plus PPC budget with the major search engines.