This taps into the trend of publishing images and movies online of the unboxing of or dimantaling of new mobile handsets and computers, except in this instance, it’s been used to launch a product - the new Samsumg Omnia mobile phone.

http://www.youtube.com/watch?v=QQlzX7EyIwU

One of the guys in here stumbled across this example of a great use of media. I shudder to think what it cost but it’s great see  companies like YouTube willing to thing outside the standard forms of advertising allowed on their site. Read the rest of this entry »

Clients think they want it and agencies promise they can do it. Yep, it’s that ever fabled all services under one roof concept.

From a client’s point of view the concept of the one stop shop presents an opportunity to rationalise fees, ensure continuity of concept across marketing or advertising channels and provides a single point of contact and accountability. Read the rest of this entry »

A number of our clients have recently expressed interest in RIA development. There’s a number of solutions out there at the moment including Java, Adobe’s Flex and Microsoft’s Silverlight; for our most recent project, we decided to investigate Flex. This was due to Pixel Group’s strong background in Flash and the cross platform nature of Flex applications. Read the rest of this entry »