Guild IFS (eDM)

Task: Pixel Group was asked to create an eDM campaign for Guild IFS. The campaign was to promote the benefits of a new partnership between NIA (National Institute of Accountants) and Guild.

The creative and campaign message was reflective of the target using Guild’s new brand guidelines.

The success of the campaign exceeded expectations with an eDM open rate of 56% and a CTR of 18%.