Guild IFS (website)
Task: Guild IFS provide a range of customised financial, insurance and advisory services to a wide variety of professions within the Australian healthcare and childcare markets. The intricate nature of their range of products and services meant that Guild would need to communicate directly to their markets as individual sectors.
Pixel Group designed and implemented a solution utilising a combination of an open-source content management system (CMS) and customised plug-ins, to deliver a website that enables the user to customise the entire contents of the website according to their chosen profession and Guild to manage all aspects of the website with little or no assistance from Pixel Group. The CMS also provides customisable and trackable cross promotional opportunities via site banners and a user managed site subscription facility.
