VicRoads - Graduated Licensing System (GLS)
Agency: Marmalade Communications
Task: Pixel Group and Marmalade Communications partnered in the launch of VicRoads 'Graduated Licensing System (GLS)'. The GLS website was developed in addition to online advertising to inform young drivers of the changes which were taking effect over the 18 month campaign period.
The GLS website features customisable content sets which allow the user to select their driving group,receiving only the most relevant information.
